Philosophy The Journey Testimonials Contact

Athlete
Development by
Keenan Dundas.

Dubai, United Arab Emirates

Experience
Millfield School Rugby School Loughborough University Leicester City FC Apex 2100 International Ski Academy GB Snowsport U.S. Ski & Snowboard Elite Sport UAE
Read the journey
What is Athletic Development?

More than training.
Building athletes.

Athletic development is the structured, long-term process of building the physical qualities that underpin performance in any sport — speed, strength, power, mobility, coordination, and resilience.

It is not the same as sports coaching. Where a sports coach develops skill and tactics, an athletic development practitioner builds the physical foundation those skills sit on. The stronger that foundation, the higher the ceiling — and the lower the injury risk.

Done well, athletic development is age-appropriate, evidence-based, and progressive. It looks different at 12 than it does at 22. It responds to the individual — their sport, their maturation, their training history — and it is never rushed.

Philosophy
Keenan Dundas
Keenan Dundas
BSc (Hons) · MSc D* · ISRM
ASCA Accredited S&C Coach

A long-term approach
to development.

"Athletic development is not about chasing outcomes or fast-tracking success. It's the long-term process of building movement quality, strength, and physical capacity using sound principles backed by science and guided by coaching experience."
4
Continents
of Experience
15+
Years Elite
Experience
6
Olympic
Pathway Sports
300+
Athletes
Coached
Keenan Dundas coaching a session
On the ground

The work happens wherever the athletes are — gym, track, sand or snow.

See the journey
In their words

We know what
it takes.

Sir Clive Woodward
Sir Clive Woodward
England Rugby Manager
2003 Rugby World Cup winner
" Keenan has been an integral member of the sports science team at Apex, making a significant contribution to the success we've achieved since the beginning of our journey. He has helped build a programme that rivals those found in professional academy environments worldwide.
Bacary Sagna
Bacary Sagna
Arsenal · Manchester City · France
Premier League & FA Cup winner
" Professional sport isn't built on quick wins — it's built on developing the right skills, qualities, and physical capacities, then refining them consistently year after year. Keenan is a practitioner who understands this and applies it every day.
Dzenifera Germane
Dzenifera Germane
FIS Alpine World Cup Skier
2023 Junior World Champion
" During the two years I worked with Keenan, I learned principles that I still apply today — not only in my strength and conditioning sessions, but also through the elite behaviours he introduced, including warm-ups, rest, and recovery.

Ready to take
the next step?

Message Keenan directly. He responds personally.

Contact +971 58 825 0779
or email kjdundas@gmail.com